Smashbox.com
Rebranding Smashbox’s loyalty program to boost customer engagement and reward loyal customers that frequently engage with the brand. By revamping the program’s marketing strategy along with a fresh look & feel, Smashbox aims to generate an increase in sales as well as gain more brand equity with the program.
Designers Erin Shorkend Alex Goose Design Direction Ron Delizo Marketing Strategy Lead Jennifer Kim Animation Erin Shorkend Creative Direction Vinny Cresta Development Lead Adam Schweig