Unfiltered Rewards
Rebranding Smashbox’s loyalty program to boost customer engagement and reward loyal customers that frequently engage with a brand with gifts, perks, and rewards. By revamping the program’s marketing strategy along with a fresh look & feel, Smashbox aims to generate an increase in sales as well as gain more brand equity with the program.
Design Erin Shorkend Alex Goose Ron Delizo Marketing Strategy Lead Jennifer Kim Animation Erin Shorkend Creative Direction Vinny Cresta Development Lead Adam Schweig