TOOLS THAT ELEVATE DAILY RITUAL INTO HIGH ART
AMITHA was created for those that seek beauty in the every day — the objects they collect are an opportunity to define a life well-lived. A line of luxury cannabis accessories, AMITHA launched to inspire smokers to think of their tools as art objects. 


VISIT SITE ︎︎︎
Project Type
Branding
Site Design
Content

Client
Amitha

Role
Designer





AMITHA’s mission to create a brand in an industry on the rise, offering well-designed, luxury smokeware products. The team wanted to create an innovative and immersive experience starting with the brand vision to content creation and finally, a website launch. Launching a mix of curated products from other brands with the option for monogramming, AMITHA also offers her own smaller product line of vintage-inspired luxury smokeware.








1r provided digital content strategy and executed the asset creation to support the site's key e-commerce pages as well as other branded pages, launching the site as a full product from every touch point. A go-to-market campaign strategy was developed that looks at the deliverables from a 360 perspective.  The brand was able to maximize assets on each platform/channel from paid digital ads, out-of-home advertising, social platforms, homepage and product page assets.






My role in the site included supporting information architecture & taxonomy, the digital design direction, partnering with the development team to achieve the correct look on the front end and QA.




Credits Faye Cruz - Lead Digital Designer / Shay Kim - Product & Solutions / Alyssa DiRe - Development Lead / Belle Jonsson - Project Manager / Paul Recalde - Content Strategy / Samantha Arnstad - Creative Content Production / Karly Mossberg - Branding Lead
Los Angeles, CA