LOYALTY UNFILTERED
Smashbox Cosmetics carries makeup out of the studio & into realty. Founded as a LA photo studio, the product is made to work hard, all day. The leadership team challenged us to overhaul and revamp beauty brand’s the loyalty program.
Smashbox Cosmetics carries makeup out of the studio & into realty. Founded as a LA photo studio, the product is made to work hard, all day. The leadership team challenged us to overhaul and revamp beauty brand’s the loyalty program.
Project Type
Digital Activation
Branding & Identity
Client
Smashbox
Role
Designer
Digital Activation
Branding & Identity
Client
Smashbox
Role
Designer
Our idea was to rebrand the program, previously called Smashcash, into something that felt like an exclusive underground club. Loyalty program branding identities often feel like afterthoughts, usually just recycling existing brand elements. Starting with the new Unfiltered Rewards logo, we gave the program it's own unique, backstage rock and roll vibe.
The rewards tiers, different levels of status when a consumer aquired points, were named after levels of access to a concert or photo shoot. We gave each a unique color code which would be used to easily identify it in any site or marketing asset.
Credits Brand Creative Lead - Ron Delizo / Senior Designer - Alex Goose