CUSTOM HAIRCARE

Function of Beauty was born from the belief that there is no one size fits all haircare solution. They believe each person deserves a product just for them, tailored to their hair types, goals, and preferences.


VISIT SITE ︎︎︎
Project Type
Site Design
Creative Strategy

Client
Function of Beauty

Role
Lead Designer
UX Strategy
Art Direction







The custom formulation haircare brand Function of Beauty had several unique challenges for their site redesign. We implemented a sophisticated personalization quiz tailored to thousands of unique hair types and multiple categories, providing an interactive and distinct experience for each customer. This innovative feature will guide users to find the perfect products for their unique hair needs.



To further elevate the brand's online presence, we provided direction for reshooting e-commerce content, focusing on enhancing the look and feel of the product imagery and video content. This contributed to a more visually appealing and cohesive brand image, instilling trust and confidence in potential customers.





Another critical aspect of the redesign involved refreshing the brand's art direction, which included revamping the font and color palette, as well as introducing new graphic elements. This revitalized visual identity not only aligned with the elevated look and feel of the content but also reinforced the brand's commitment to high-quality, bespoke haircare solutions.



Credits Samantha Arnstad - Creative Direction & Support / Jessica Toma - Product & Solutions / Yang Li - Development Lead / Kamil Rusniak - Frontend Development / Nic Shak - Developer / Alyssa DiRe - Developer / Meghan Mercier - SEOJayme Baum - Project Manager 
Los Angeles, CA