THE ART OF LIVING WELL
VISIT SITE ︎︎︎
Archipelago Botanicals infuses everyday moments – washing hands, creating an ambiance, cleaning the countertop, and taking a shower – with responsibly formulated products. For the last 20 years, their primary misson was to bring fragrances and experiences from around the world to customers’ homes.
VISIT SITE ︎︎︎
Project Type
Site Design
Client
Archipelago
Role
Lead Designer
UX Strategy
Site Design
Client
Archipelago
Role
Lead Designer
UX Strategy
The Archipelago team tasked us to translate the beauty and simplicity of the brand from its physical product experience into an equally as inspiring digital one. The unique challenge of purchasing fragrances online was an interesting one as your sense of smell requires physical stimiuli. Through product education and the visualization of key notes, we were able to make sure customers felt confident in their purchase.
Leaning into the brand's minimalist, clean aesthetic – we took a similar approach to the site design and functionality. UX and site features focused on simplicity, fluidity and efficiency – mimicking the brand's tone of voice to provide a cohesive, streamlined user experience.
PARTNERS & FEATURES
Features include an enhanced site navigation, an integration with Yotpo, various cross and upsell solutions across the site, and an interactive fragrance quiz.
Credits Abigail Ogden - Project Manager / Shay Kim - Product & Solutions / Alyssa DiRe - Development Lead / Lauren Parenti - Digital Marketing Manager / Josh Woodward - Digital Coordinator / Alexi Mintz - Brand Director