GUCCI BEAUTY
The New Face of Beauty: AI is Redefining the industry. Gucci Beauty, the iconic cosmetic brand turned to technology to drive transformation, boost conversion, and increase average order sizes.
Project Type
Digital Activation
Client
Gucci
Role
Lead Designer
UX Strategy
Digital Activation
Client
Gucci
Role
Lead Designer
UX Strategy
NAIL TRY-ON
The experience offers a Nail Virtual Try-On technology that lets fans experience hundreds of shades in an virtual environment. The experience incredibly easy to navigate, allowing users to filter by type of color and finish before deciding to buy through an online retailer or brick-and-mortar store.
MAKEUP TRY-ONShade finders allow customers to find their perfect shade of foundation or concealer without ever having to go to a store. Makeup try-on allows for users to build full face looks, including face, lip and eye products. This experience enables product discovery, builds confidence in online purchases, and enforces self-expression.
Shade finders allow customers to find their perfect shade of foundation or concealer without ever having to go to a store. Makeup try-on allows for users to build full face looks, including face, lip and eye products. This experience enables product discovery, builds confidence in online purchases, and enforces self-expression.
As a final application of the virtual try-on expereicne and in partnership with the media company Teads, COTY challenged us to design a simplified flow for an in-line AD VTO.
Credits Tara Ferraro - Gucci Global Digital Activation Manager / Scott Kenworthy - COTY Senior Global Manager / Jaime Krokovic - Project Manager / Stink Studios - Development / David Forschler - Senior Program Manager at Perfect Corp.