BEAUTY FOR ALL TINTED SKINS

LiveTinted is an inspiring brand on a mission to change the beauty narrative & celebrate and unite beauty for all tinted skins. The goal of this website redesign was to elevate the brand’s digital flagship look and feel.


VISIT SITE ︎︎︎
Project Type
Site Design
Ongoing Digital

Client
LiveTinted

Role
Lead Designer
UX Strategy




Focused on a seamless user experience for their consumers, the site is built with the intent of propelling the brand into the future. With built-in flexible features, the brand’s site will seamlessly evolve as the business grows





Too many consumers have felt underrepresented in the beauty industry and Live Tinted is here to change that. It was vital to create a best-in-class shopping experience incorporating tools like a skin quiz to provide personalized product recommendations. Equally as important was creating a space to offer education on the product benefits and ingredients, how to use them, and real customer results and feedback.




In order to help the LT team grow and evolve with the site redesign, it was critical to develop a design system so the in-house team could use them as guidelines in the creation of ongoing digital content. Defining the color palette, typography, and graphic elements helped to separate the brand from others in the saturated beauty market. 



Credits Paul Recalde - Creative Oversight / Helen Steed - Creative Consultant / Hannah Kim - Director of Digital Strategy / Jayme Baum - Project Manager / Jillian Warner - Development Lead / Emma Saros - Product & Solutions
Los Angeles, CA